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AI visuals

Quarz Collection

Product visuals for a watch collection in a consistent lighting mood.

Concept projectConcept project for a fictional company, not a completed client engagement.

Quarz Collection – Key Visual

Key visual: created from the live demo and a WebGL visualisation.

Service
AI visuals
Scope
Art direction · AI image series · Retouching
Technologies
  • KI-Bildgenerierung
  • Photoshop
  • Lightroom

Project story

01Brief

A fictional watch label needs images for its shop and campaign before a photo shoot is budgeted.

02Problem

Only packshots on white exist. Campaigns lack mood and context.

03Solution

An image series with AI-generated settings, combined with real product shots and labelled as AI-assisted.

04Results

Concept project without live data, so we do not report results.

AI visuals

What we built

01

Product configurator

Combine dial and strap live.

02

AI-assisted scenes

Jura stone and river Aare as campaign worlds, clearly labelled.

03

Real studio photo

The studio view stays the unaltered product.

04

Shop-ready

Price, specs and cart on a calm product page.

Live demo

Try it yourself

quarz-uhren.ch/quarz-38Live demo
QUARZWarenkorb (0)
KI-gestützte Szene
QUARZ

Kollektion Quarz

Quarz 38 Automatik

CHF 890

Zifferblatt · Gletscherblau

Armband · Leder Cognac

  • Gehäuse 38 mm, Edelstahl
  • Saphirglas, 10 bar
  • Swiss Made Automatikwerk

Interactive demo with fictional content in German, as the client site would be. No data is sent.

Screens

Scroll to move through the screens

quarz-uhren.ch/quarz-38
Studio view
01Studio view
quarz-uhren.ch/quarz-38
Jura stone scene
02Jura stone scene
quarz-uhren.ch/quarz-38
Aare scene, sand dial
03Aare scene, sand dial

Design excerpts

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