Social media
Café Aarebogen
An Instagram concept for a neighbourhood café, with templates the team can fill in themselves.
Concept projectConcept project for a fictional company, not a completed client engagement.
Key visual: created from the live demo and a WebGL visualisation.
- Service
- Social media
- Scope
- Content plan · Templates · Visual style
- Technologies
Project story
01Brief
A fictional café wants to post regularly on Instagram but has no time for elaborate production.
02Problem
Posts happen spontaneously, look different every time and stop entirely in busy weeks.
03Solution
Three recurring formats (weekly menu, behind the counter, neighbourhood), a monthly plan and templates that take minutes to adapt.
04Results
Concept project without live data, so we do not report results.
Social media
What we built
Three fixed formats
Weekly menu, behind the counter and neighbourhood, each with its own template.
Consistent grid
The 9-post grid looks tidy even when the team posts itself.
Monthly plan
Fixed weekdays per format, so no post is ever missed.
Captions
Short, personal captions in the café’s voice.
Live demo
Try it yourself
Quartiercafé an der Aare · Frühstück & Mittag · Mo–Sa
Interactive demo with fictional content in German, as the client site would be. No data is sent.
Screens
Scroll to move through the screens
Design excerpts
Quartiercafé an der Aare · Frühstück & Mittag · Mo–Sa
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